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2018 Update: Hybrik Acquired by Dolby

Hybrik Wins Streaming Media Best of NAB 2017 Award


Las Vegas, NV: After Midnight client Hybrik has been recognized as one of the most significant innovators for the online video and streaming industries at NAB 2017, by the editors of Streaming Media and Streaming Media Producer. The NAB Show, hosted by the National Association of Broadcasters, is the world’s largest annual convention encompassing the convergence of media, entertainment and technology, where industry leaders present the latest advances in filmmaking, television production and content creation.

The 2017 winners were revealed, for the first time ever, in a live-streamed broadcast direct from the NAB exhibit hall at the Las Vegas Convention Center, on April 26th. According to Eric Schumacher-Rasmussen, editor of Streaming Media magazine, StreamingMedia.com and OnlineVideo.net, "Hybrik is a cloud transcoding company that really sets itself apart... they've introduced several new features including segmented transcoding, which allows them to encode a two-hour HD feature film in segments rather than as a single file, and encode the entire film in about six minutes... Hybrik also offers analytics in real time, as well as video optimization using SSIM, but also using Netflix's VMAF video optimization standard. So you can really zero in on the best quality... they're also doing encoding using Dolby Vision HDR. So that's really taking cloud transcoding to some places that it's never been before.”

Hybrik, based in Mountain View, California, has established the new standard in cloud-based, large-scale media workflow management. The company's comprehensive service cost-effectively delivers superb video optimized for every screen with integrated transcoding, quality control, accelerated file transfer, large-scale storage, and streaming. The Hybrik platform is in use by some of the largest media companies in the world.

After Midnight boosted Hybrik's NAB 2017 presence with advertising, an email campaign and booth graphics. We're proud to have helped launch Hybrik in 2016 with branding and a website.


In 2018, Hybrik was acquired by Dolby, and After Midnight continues to provide marketing and product design support.

To learn more about Hybrik, visit the Hybrik on the Dolby website...

To learn more about the Streaming Media Best of NAB 2017 award, view the Streaming Media video....

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